3A. COMMUNICATION IN GENERAL – (Domain III: Board and Community Relations)
1. Be open-minded, respectful and professional at all times.
2. Make an effort to stay current with Board activities.
3. Be mindful of public communications(s) and comments.
4. Return your calls and or emails from your constituents in a timely manner.
5. Be mindful of the Board Code of Ethics and Conflict of Interest required for each Board Member.
3B. COMMUNICATION AMONG BOARD MEMBERS AND WITH THE SUPERINTENDENT – (Domain III: Board and Community Relations)
1. Expect the Superintendent to communicate with ALL Board members regularly using his/her preferred modes of communication.
2. Be mindful not to monopolize the Superintendent or Senior Executive Administrative Assistants unnecessarily, as they may be distracted from other more immediate system work. Keep general communications within regular business hours when possible.
3. Be respectful and courteous to the Superintendent, and other Board Members even during times of disagreement or conflict.
3C. COMMUNICATION WITH STAFF – (Domain I: Governance Structure)
1. Board members will not give direction to or communicate directly with staff regarding district operations and/or act in the capacity of an administrator.
2. The Superintendent is the only employee who reports directly to the Board of Education.
3. Board members will always be respectful and courteous when communicating with staff.
4. If there are concerns about a staff member, Board members will speak privately with the Superintendent about the matter.
3D. COMMUNICATION WITH NEWS MEDIA - (Domain III: Board and Community Relations)
1. Prior to any online, camera, or radio interviews, efforts should be made to obtain questions well ahead of time. All requests from News Media will go through the School System Communications Director before the actual interview, when possible.
2. Designate the Board president (vice president in the absence of the president), as the official spokesperson for the Board when it pertains to matters of the Board.
3. The Superintendent shall appoint a designee as official spokesperson for school/district communications.
4. Administration will follow a process to ensure Board members are kept informed and up to date of incidents, district positions, and position statements.
3E. COMMUNICATION USING SOCIAL MEDIA - (Domain III: Board and Community Relations)
1. Social media is a tool to communicate “positive” and improvement news about the school system.
2. Refrain from making “negative” engagements on controversial topics on social media and do not respond to negative comments.
3. Recognize and be mindful about political posts or comments.
4. Crisis communications should be handled by the Superintendent and his/her designee. Some social media posts may be misleading and should be verified by official school system communications.
5. Keep the Superintendent informed of any concerning social media posts that may come to a Board member’s attention.
3F. SCHOOL VISITS - (Domain III: Board and Community Relations)
1. New Board members will be invited to visit schools in the first quarter of a new year and be accompanied by the Superintendent or his/her designee.
2. Board members should not assume supervisory roles with staff or students or take on any administrative roles at schools.
3. If concerns are identified during the school visit, please discuss the concerns with the Superintendent.
4. Prior to visiting any campus, provide at least 24-hours’ advance notice to the Superintendent and school principal to allow the principals to confirm whether the requested time is convenient for school operations.
5. Visit schools for appropriate reasons which should be stated in advance.
6. Note: Board Members may be invited to special presentations, and/or other special days at the school.