• Marketing Principles – Course Syllabus

    Teacher: Ms. Cherie Moore
    School: T.W. Josey High School
    Department: CTAE – Marketing, Sales & Service Pathway
    Contact: Moorech1@boe.richmond.k12.ga.us
    Remind Code: period2mkt
    Office Hours: Thursday–Friday, 1:15 PM – 3:00 PM

    Course Description

    Marketing Principles is the foundational course for the Marketing and Management Pathway. This course introduces students to the role of marketing in today’s global economy. Students will explore how businesses identify, reach, and maintain relationships with customers by using strategies in promotion, product development, pricing, distribution, and sales.

    Through real-world projects, case studies, and DECA opportunities, students will learn to think like marketers while building essential communication, creativity, and leadership skills.

    Units of Study

    1. Online Textbook:

      https://login.icevonline.com/

       

      Unit #

      Unit Title

      Timeframe (Suggested)

       

      1

      Skills You Need To Succeed In The Marketing Workforce

      Ongoing

      2

      Soft Skills: What Are They And How To Apply Them In Your Day To Day Life?

      Weeks 1-3

      3

      Marketing Concepts

      Weeks 4-8

      4

      Business, Business, Business!

      Weeks 8-10

      5

      Understanding Customers & The Economy

      Week 11-13

      6

      Making Financial Decisions

      Week 14-15

      7

      Marketing Information Management (MIMs)

      Weeks 16-18

      8

      The Price is Right!

      Weeks 19-22

      9

      Product Development: From Start to Finish

      Weeks 23-26

      10

      Generating Sales

      Weeks 27-29

      11

      All Forms of Promotion

      Weeks 30-34

      12

      Final Destination: The Supply Chain

      Week 35

      13

      Global Economy

      Week 36

       

    Classroom Expectations

    L.E.A.R.N. Classroom Guidelines

    • L – Listen actively

    • E – Engage fully

    • A – Ask questions for clarity

    • R – Respect rules & others

    • N – Never stop trying!!

    Additional Expectations:

    • Be prepared with required materials daily.

    • Participate in discussions, projects, and group work.

    • Respect yourself, classmates, and school property.

    Grading Policy

    • Evaluation (Schoolwide Grading Policy):

      • Minor Grades = 60% (quizzes, labs, and graded assignments to assess certain standards in a unit of study)
      • Major Grades = 40% (unit tests, essays, research papers, project-based assignments, and culminating assessments to measure mastery of standards that comprise a unit of study)

    • Make-Up Assignments

      Students who are absent (excused/unexcused) will have the opportunity to make up work within one week (5 days) after returning to school. Once students have returned to class, students are responsible for obtaining all missed assignments.  If the assignments are unclear, the student should report to the teacher for clarification.  Students should only seek clarification before or after school begins, not during instructional time.  All students will be afforded the opportunity to make up any missed assignments within the allotted time period.  For further information on this policy, please refer to the TWJ Student Handbook.

    Supplies Needed

    • Notebook or binder

    • Pens, pencils, highlighters

    • School-issued laptop or device(daily and charged)

    • Positive attitude & creativity

    Classroom Motto

    “Think creatively, act strategically, and market with purpose.”