• Marketing & Entrepreneurship – Course Syllabus

    Teacher: Ms. Cherie Moore
    School: T.W. Josey High School
    Department: CTAE – Marketing, Sales & Service Pathway
    Email: Moorech1@boe.richmond.k12.ga.us

    Office Hours: Thursday–Friday | 1:15 PM – 3:00 PM

    Remind Codes: period3mkt | period4mkt | period5mkt | iCEV Code: RICMOORE058 |

    Online Textbook: https://login.icevonline.com/

    Course Overview

    Marketing & Entrepreneurship is the second course in the Marketing and Management Career Pathway. It builds upon the foundational knowledge gained in Marketing Principles by providing a deeper exploration of marketing while emphasizing entrepreneurship, management, and small business ownership.

     

    Students will learn how to identify business opportunities, create business plans, and apply marketing strategies to launch and grow entrepreneurial ventures. The course includes practical application scenarios, case studies, and leadership experiences through DECA, Work-Based Learning (WBL), and School-Based Enterprises.

     

    The prerequisite for this course is Marketing Principles.

    Course Objectives

    By the end of this course, students will be able to:

    • Understand the concepts, processes, and strategies of entrepreneurship and small business ownership.

    • Develop skills in business planning, financial organization, and strategic management.

    • Apply marketing concepts such as the marketing mix, branding, and digital marketing to entrepreneurial ventures.

    • Explore the role of leadership and supervision in managing a business.

    • Participate in DECA events, School-Based Enterprises, and WBL experiences to apply classroom knowledge in real-world settings.

    • Demonstrate creativity, innovation, and ethical decision-making in business practices.

    Instructional Approach

    This course is interactive and project-based, with students learning through:

    • Business plan development and entrepreneurial projects

    • Case studies and simulations of real-world business challenges

    • DECA participation and competitive events aligned with course standards

    • Work-Based Learning opportunities inside and outside the classroom

    • School-Based Enterprise activities (when available)

    • Guest speakers, workshops, and community partnerships

    Assessment Methods

    Category Description Weight
    Minor Grades Quizzes, daily assignments, case studies, and reflections 60%
    Major Grades Business plans, projects, essays, DECA prep, and culminating performance assessments 40%

    Make-Up Work Policy:
    Students who are absent (excused or unexcused) have five school days after returning to complete missed work. It is the student’s responsibility to obtain and clarify assignments. Clarification must be requested before or after school—not during instructional time. Refer to the T.W. Josey Student Handbook for additional details.

    Classroom Expectations

    L.E.A.R.N. Classroom Guidelines

    • L – Listen actively

    • E – Engage fully

    • A – Ask questions for clarity

    • R – Respect rules & others

    • N – Never stop trying!

     

    Additional Expectations

    • Be prepared with required materials daily.

    • Participate in discussions, projects, and teamwork.

    • Respect yourself, classmates, and school property.

    • Show professionalism, leadership, and initiative.

    Supplies Needed

    • Notebook or binder

    • Pens, pencils, and highlighters

    • School-issued laptop or device (charged daily)

    • Positive attitude and entrepreneurial mindset

    Course Motto

    “Dream it. Build it. Market it.”