• Marketing Management – Course Syllabus

    Teacher: Ms. Cherie Moore
    School: T.W. Josey High School
    Department: CTAE – Marketing, Sales & Service Pathway
    Email: Moorech1@boe.richmond.k12.ga.us

    Office Hours: Thursday–Friday | 1:15 PM – 3:00 PM
    Remind Codes: period6mkt | period7mkt | iCEV Code: RICMOORE058
    Online Textbook: https://login.icevonline.com/

    Course Overview

    Marketing Management is the third course in the Marketing and Management Career Pathway. Students take on a managerial perspective by applying advanced marketing concepts and strategies to real-world business operations. This course deepens understanding of marketing principles by exploring areas such as marketing analytics, product and pricing strategies, global marketing, and professional sales.

    Students will gain practical experience in leadership, decision-making, and campaign management through hands-on projects, case studies, DECA participation, and Work-Based Learning (WBL) activities. The prerequisite for this course is Marketing & Entrepreneurship.

    Course Objectives

    By the end of this course, students will be able to:

    • Apply advanced marketing and management principles to real-world business scenarios.

    • Develop and analyze marketing strategies for local and global markets.

    • Evaluate and implement pricing, distribution, and promotional decisions.

    • Conduct market research and data-driven analysis to inform marketing decisions.

    • Understand the impact of global marketing and economic trends on business success.

    • Demonstrate leadership, problem-solving, and teamwork skills through DECA and WBL experiences.

    • Exhibit professional ethics and social responsibility in marketing practices.

    Instructional Approach

    This course is interactive and application-based, encouraging students to think critically and lead creatively through:

    • Marketing campaign development and simulations

    • Case studies exploring business management decisions

    • DECA competitive events aligned with course standards

    • Work-Based Learning and School-Based Enterprises

    • Guest speakers from local businesses and industry partners

    • Integration of digital marketing tools and analytics platforms

    Assessment Methods

    Category Description Weight
    Minor Grades Quizzes, classwork, reflections, and case analyses 60%
    Major Grades Projects, essays, DECA prep, and final marketing plan presentations 40%

    Make-Up Work Policy:
    Students who are absent (excused or unexcused) have five school days after returning to complete missed work. It is the student’s responsibility to obtain and clarify assignments. Clarification should occur before or after school—not during instructional time. Refer to the T.W. Josey Student Handbook for additional details.

    Classroom Expectations

    L.E.A.R.N. Classroom Guidelines

    L – Listen actively
    E – Engage fully
    A – Ask questions for clarity
    R – Respect rules & others
    N – Never stop trying!

    Additional Expectations

    Be prepared with required materials daily.
    Participate in discussions, projects, and teamwork.
    Respect yourself, classmates, and school property.
    Demonstrate professionalism, leadership, and initiative.

    Supplies Needed

    Notebook or binder
    Pens, pencils, and highlighters
    School-issued laptop or device (charged daily)
    Positive attitude and leadership mindset

    Course Motto

    “Lead with strategy. Manage with purpose. Market for impact.”